By Samuel Rainey
Sex sells. Right?
Wrong. Sex doesn’t sell, it arouses us. What sells (or convinces us) is the connection and emotional reaction we have to the way a product makes us feel. Axe body wash, Godaddy, Victorias Secret, or many other mainstream companies that uses scantily clad women to sell their products is creating a space of anticipation and desire culminating in the promise of fulfillment. If, as men, we use Axe products then beautiful women will be at our beckon call. Women aren’t going to get any closer to someone because they wear Axe, but the image of this on the TV screen during the Super Bowl sure does stick with both genders as they shop in the deodorant isle at the store.
Written by Mac Hammond
"My needs aren't being met." Once you and your spouse really start listening to each other, that is probably what you're going to hear.
It's the battle cry of 99 percent of the people who come to me for marriage counseling. Physical needs. Spiritual needs. Emotional and intellectual needs. Men and women both have them. God designed us that way.
God initially created man perfect and whole with all of the components of both the male and female personalities housed in one body of flesh called Adam. When God took woman out of man, it left gaps in each of them. Each became incomplete without the other.
Thus, ever since the Garden of Eden, men and women have needed each other. And when they come together in marriage, according to God's plan, those needs are met. At least, they are supposed to be met.
